The news

Cognac promotion struggling
1er décembre 2009

The tourist boards in Charente and Charente-Maritime have launched a joint promotion campaign for cognac on Internet, much to the displeasure of the Bnic professional trade organization. The Bnic regrets the lack of consultation. In addition, the tourist board in Charente, in association with the board in Gironde, has launched a promotion campaign in Russia using the Cyrillic translation of cognac, which is something the Bnic has been fighting against for years.